Can the founder delegate sales?

Founder-led sales isn’t optional—it’s essential.

Last Friday, we hosted the brilliant Alejandro Echeverri former Chief Commercial Officer at Mawingu, where he led the company to 3× revenue growth, from financial distress to $400k monthly revenue.

In his session on go-to-market strategy and business analysis, a key question came up:
“Should small businesses hire a sales team early, or should the founder sell first?”

Alejandro’s answer?
You must know how to sell your product before asking anyone else to.

It’s a powerful reminder for every early-stage entrepreneur: the path to growth starts with founder-led sales.

Do you agree? Should every founder be their first salesperson?